Proptonomy.

AI-driven property management for the future
The Problem

Property rental is time-consuming and complex

Private landlords must handle everything themselves – on top of their jobs. Tenants wait hours for responses, and days for solutions.

Tenant communication requires constant availability and quick response time

Contract renewals must be followed up manually and on time

Maintenance & cleaning requires coordination with multiple vendors

Critical issues can take days to solve without a system

The Solution

AI agents that handle everything autonomously

Proptonomy replaces manual management with intelligent agents trained on three years of operational experience from professional rentals.

From first inquiry to completed task – without human involvement.

Hi, there's a water leak in my bathroom!

I understand – I'll handle this immediately. Plumber is booked and will arrive within 2 hours. Insurance has been notified. I'll keep you updated!

Update: The leak has been fixed. Invoice sent to insurance. Case closed.

Benefits

Professional management – without the costs

Cost reduction

Management quality at a fraction of the price of traditional services

Time savings

AI agents handle 90% of all inquiries without human involvement

Flexible rental

Trained on Airbnb, long-term rentals, and combinations of both models

Product & Technology

Three pillars enabling autonomous management

SOP platform

Instructions based on thousands of leases. AI follows procedures and escalates to owners or partners when needed.

Domain knowledge

Documentation module

Complete property data gives AI context for precise answers. Reduces costs from damages and disputes.

Data foundation

Partner network

Direct integration with suppliers. AI orders and coordinates services without manual follow-up.

Action capability

Technical moat: 3 years operational data + integrated supplier network

Competitors can copy AI, but not the datasets from 150+ managed units or national partnerships with Radisson/Ability FM.

Traction

Proven product-market fit with paying customers

Long-term rental

Large customer – 15 apartments

Year-round long-term rental with 10% management fee

300KARR
Hybrid

Large customer – 40 apartments

Short-term rental during summer months with high complexity. 10% fee.

7KMRR/apartment
Short-term rental

100 annual customers

Small landlords and students with short-term rentals. 15% fee.

10.5KMRR/apartment

National partnership agreement with Radisson/Ability FM

Coverage in all major Norwegian cities – building position as Norway's most professional Airbnb manager

+200new units 2026
The Team

Experience from rental, technology and scaling

Njål Eliasson
Njål Eliasson
Founder

Scaled Heimby to Norway's second largest short-term rental operator. Deep experience with logistics systems from seafood, and finance/AI systems at Eintracht Frankfurt and itslearning.

150+ enheterNHH Master
Mathias Haugsbø
Mathias Haugsbø
CTO & Cofounder

7 years experience as developer, 6 years at ScanReach (maritime IoT). Co-founder of 3 startups. Leads all technical development and AI. Has operated the portfolio to document workflows.

Full-stackAI/ML
Anders Daniel Brekke
Anders Daniel Brekke
Advisor & Investor

Serial entrepreneur with 16+ years experience. Co-founder of Proptech Innovation. Built Really! AS to 180 MNOK valuation. Strong proptech expertise.

ProptechCBS Master
Customer Case

We manage our own portfolio without employees

40
apartments managed
0
employees needed
24/7
availability
Market Opportunity

Large and growing market

TAM Total addressable market for property management in the Nordics
SAM Private landlords and small investors in Norway
SOM Realistic market share 2028
TAM
12 bn NOK
SAM
2.5 bn NOK
SOM
50M
Competitive Situation

Unique position in the market

No competitors have AI with direct access to administration of cleaning and maintenance services.

Player
AI communication
Autonomous action
Integrated supplier
Proptonomy
Traditional managers
Digital managers
New AI players
Business Model

Multiple revenue streams with high scalability

Management fee Primary

Commission-based fee of rental income for full rental management

7.5–15%

Transaction fee

Fee for each purchase of cleaning, bedding, and caretaker services

5%

Extra services

Deposit guarantees, insurance, early check-in for short-term rentals and more

200–400 kr per stay

Freemium model

Free access to platform for ordering services, monetized via transactions

Low CAC
Go-to-Market

From 40 to 1,200 units

Acquisition channels

  • Partnership with Radisson/Ability FM (+200 units)
  • Freemium model – attracts small landlords organically
  • References from existing professional customers
  • Content marketing targeting private landlords

Customer segments

  • 60% Private landlords (1-5 units) – self-onboarding
  • 30% Small investors (6-15 units) – sales
  • 10% Professionals (15+ units) – enterprise

Scaling plan

1
Now
40 units
2
Q2 2026
200 units
3
2027
600 units
4
2028
1,200 units
Financial Projections

P&L 2026–2028

Item
2026
2027
2028
Revenue
2.8M
8.4M
16.8M
Operating costs
-0.56M
-1.68M
-3.36M
Personnel costs
-3.94M
-7.0M
-11.0M
EBITDA
-1.7M
-0.28M
2.44M
Portfolio (units)
200
600
1 200
Employees
3
7
11

Capital Strategy

Seed (now)

Scaling and market validation

Series A (2027)

Nordic expansion, 600 units

Series B (2028)

European expansion

Risk & Mitigation

Transparent about challenges

Regulatory
Medium

Changes in short-term rental regulations may affect market size and business model.

Mitigation

Balanced customer base (60% long-term, 40% short-term). Platform supports all rental models.

AI reliability
Medium

AI may make errors in critical situations that damage customer trust.

Mitigation

Escalation logic to humans when uncertain. Human-in-the-loop for high-risk decisions.

Partner dependency
Low

Radisson agreement represents significant part of growth plan.

Mitigation

Diversified customer base. Parallel development of direct sales channel.

Competition
Low

Large players may enter the market with AI solutions.

Mitigation

3 years operational data. Integrated supplier network difficult to copy.

Emission Details

Seed Round

Emission size

5M NOK

Pre-money valuation

25M NOK

Equity offered

16.7%

Use of capital

Product development
Sales
Operations
Product development 78.8%
Sales & marketing 10%
Operations 11.2%

Join the journey

We're building the future of property management. Invest in Proptonomy and help automate the real estate industry.

Get in touch
Email: post@proptonomy.ai
Web: proptonomy.ai