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The Nordic and European short-term rental market, 2026

How big the market is, where it is growing fastest, what the new rules require and what the platforms report about themselves. Twenty figures from official statistics, legislation and company filings.

Cite this report

20 statistics · 6 publishers · Published 23 September 2026 · Every source re-read 23 September 2026

A west-Norwegian waterfront at blue hour with warmly lit apartment windows.
Illustration.

Europe keeps growing

What this means for operators

Nearly a billion platform nights a year, close to double 2019, with a third of them squeezed into two summer months. Peak weeks are where operations break.

  • Official statistics

    951.6 m

    Guests spent 951.6 million nights in EU short-term rentals booked via Airbnb, Booking and Expedia in 2025, up 11.4% on 2024.

    “Looking at the whole of 2025, guests spent a total of 951.6 million nights in short-stay accommodations booked online, indicating a 11.4% increase compared with 2024 and a 32.4% jump from 2023.”
    Eurostat, Tourism nights booked via platforms hit nearly 1 billion (news article)

    Published 2026-04-01 · Read 23 September 2026

    Scope: Airbnb, Booking and Expedia only. The Statistics Explained article describes the same 951.6 million as covering 'EU and EFTA countries', while its Table 1 labels the row 'EU'.

  • Official statistics

    +9.7%

    EU platform-booked short-term rental nights hit 144.3 million in Q1 2026, up 9.7% year over year.

    “Between January and March 2026, guests spent 144.3 million nights in short-term rental accommodation in the EU, booked through Airbnb, Booking or Expedia. The total number of guest nights in the first quarter of 2026 increased by 9.7% compared with the same quarter of 2025, but went up 16.6% compared with the same quarter of 2024.”
    Eurostat, Tourism nights booked via platforms up 10% in Q1 2026 (news article)

    Published 2026-07-02 · Read 23 September 2026

    Scope: Quarterly national data; Airbnb, Booking and Expedia only.

  • Official statistics

    1.86×

    EU platform-booked short-term rental nights have nearly doubled since 2019, from 512 million to 952 million.

    “In 2025, guests booked 952 million nights through the platforms - up from 854 million in 2024, 719 million in 2023, 597 million in 2022 and 364 million in 2021. [...] Guest nights now stand far above the 512 million recorded in 2019.”
    Eurostat, Short-stay accommodation offered via online collaborative economy platforms (Statistics Explained, annual data)

    Published 2026-07-02 · Read 23 September 2026

    Scope: 2019-2024 include Tripadvisor; 2025 covers three platforms only, so growth is if anything understated.

  • Official statistics

    33.1%

    A third of all EU short-term rental nights (33.1%) fall in July and August.

    “In 2025, exactly one third (33.1%) of all guest nights in short-term rentals occurred in just these two months: 15.7% in July and 17.5% in August (see Figure 5). As in previous years, the quietest months were January, February, March and November, each accounting for around 4-5% of the annual total.”
    Eurostat, Short-stay accommodation offered via online collaborative economy platforms (Statistics Explained, annual data)

    Published 2026-07-02 · Read 23 September 2026

    Scope: EU aggregate; platform bookings only.

  • Official statistics

    44%

    Nordic seasonality varies sharply: 44% of Sweden's platform nights fall in July and August, against 23% in Finland.

    “The strongest seasonality was observed in Croatia, where 57% of all guest nights in 2025 were recorded during July and August, followed by Slovenia (45%), Sweden (44%) and Greece (43%) (see Figure 6). By contrast, the summer concentration was far lower in Luxembourg (22%), Finland (23%) and in Czechia, Austria and Belgium (each 25%)”
    Eurostat, Short-stay accommodation offered via online collaborative economy platforms (Statistics Explained, annual data)

    Published 2026-07-02 · Read 23 September 2026

    Scope: 2025; platform bookings only. Norway's own figure is MK-08.

Norway leads the Nordics

What this means for operators

Norway grew faster than the EU and is now the largest Nordic market, and four in five of Bergen’s guests come from abroad. Multilingual, high-season operations are the norm here, not the exception.

Regulation arrives

What this means for operators

Platforms now report every unit’s activity monthly across the EU, and Norway already caps condominium letting at 90 days. Accurate records of every stay stop being optional.

  • Regulation

    20 May 2026

    The EU short-term rental data regulation (EU) 2024/1028 has applied since 20 May 2026.

    “This Regulation shall enter into force on the twentieth day following that of its publication in the Official Journal of the European Union. It shall apply from 20 May 2026.”
    European Parliament and Council of the EU (Official Journal), Regulation (EU) 2024/1028 of 11 April 2024 on data collection and sharing relating to short-term accommodation rental services

    Published 2024-04-29 (OJ L series) · Read 23 September 2026

    Scope: Harmonises how registration and data-sharing work where Member States choose to use them; it does not itself require every Member State to create a registration scheme.

  • Regulation

    Monthly

    Under the EU regulation, platforms must send per-unit activity data to authorities every month; small platforms under 4,250 listings a month may do so manually.

    “providers of online short-term rental platforms shall collect and, on a monthly basis, transmit to the single digital entry point of the Member State where the unit is located, activity data per unit, together with the corresponding registration number as provided by the host, the specific address of the unit and the URL of the listing. [...] provided that they did not, in the previous quarter, reach a monthly average of 4 250 listings in the Union.”
    European Parliament and Council of the EU (Official Journal), Regulation (EU) 2024/1028, Article 9(1) and recital (19)

    Published 2024-04-29 · Read 23 September 2026

    Scope: Applies only to units in areas where a competent authority has established a registration procedure and requested data. The 4,250 threshold covers micro and small platforms' machine-to-machine obligation.

  • Official statistics

    Pending

    Norway has not yet adopted the EU short-term rental regulation: it is still 'under assessment' in the EEA/EFTA states, although it has bound EU countries since 20 May 2026.

    “Rettsakten trådte i kraft i EU 19. mai 2024 og vil være bindende i EU fra 20. mai 2026. Rettsakten er under vurdering i EØS-/EFTA-statene.”
    Government of Norway (regjeringen.no, EØS-notatbasen), Forordning om innsamling og deling av data knyttet til korttidsutleietjenester (EØS-notat)

    EØS-notat dated 2026-04-21 (note created 2024-05-14) · Read 23 September 2026

    Scope: Status as displayed at retrieval. Lead ministry: Nærings- og fiskeridepartementet; last handled in the special committee on 15 Sept 2025. If incorporated, it would be implemented by an incorporation act.

  • Regulation

    90 days

    Norwegian law caps short-term letting of a whole condominium unit at 90 days a year, where short-term means stays of up to 30 consecutive days.

    “Korttidsutleie av hele boligseksjonen i mer enn 90 døgn årlig er ikke tillatt. Med korttidsutleie menes utleie i inntil 30 døgn sammenhengende. Grensen på 90 døgn kan fravikes i vedtektene og kan i så fall settes til mellom 60 og 120 døgn.”
    Lovdata (Norwegian statute), Lov om eierseksjoner (eierseksjonsloven) § 24, as amended by lov 10 apr 2019 nr. 13

    In force 2020-01-01 · Read 23 September 2026

    Scope: Applies to residential units in eierseksjonssameier (condominiums) only; per the same paragraph it does not apply to sameier where all units are holiday homes. Other housing forms follow other rules not covered here.

The platforms, by their own numbers

What this means for operators

Airbnb and Booking.com both grew bookings by about 8% in 2025, and alternative accommodation is over a third of Booking.com’s room nights. Demand is not the constraint; operating capacity is.

  • Company filing

    533 m

    Airbnb booked 533 million nights and experience seats in 2025, up 8%, on $91.3 billion of gross booking value.

    “The following table summarizes our key business metrics, for each period presented below (in millions, except percentages): 2024 2025 % Change Nights and Seats Booked 492 533 8 % Gross Booking Value $ 81,784 $ 91,273 12 %”
    Airbnb, Inc., Form 10-K for fiscal year 2025

    Published 2026-02-12 (filed) · Read 23 September 2026

    Scope: Global; table in millions (2024 vs 2025). 'Seats' are experiences and services, so this is not a pure stays metric.

  • Company filing

    148.3 m

    Airbnb's nights and seats booked grew 10% to 148.3 million in Q2 2026, with high-single-digit growth in EMEA and EMEA ADR up 7%.

    “Nights and Seats Booked 134.4M 148.3M [...] EMEA: In EMEA, we saw high-single digit growth in Nights and Seats Booked during Q2 2026 compared to Q2 2025, accelerating from Q1 2026. [...] ADR in EMEA increased 7% in Q2 2026 compared to Q2 2025.”
    Airbnb, Inc., Q2 2026 Shareholder Letter

    Published 2026-08-06 · Read 23 September 2026

    Scope: Company-reported; the EMEA growth figure is not precise ('high-single digit'). Airbnb does not report Nordic figures.

  • Company filing

    37%

    Booking.com listed more than 4.1 million alternative accommodation properties at 30 June 2026, and they made up about 37% of its room nights in Q2 2026.

    “At June 30, 2026, Booking.com's website had over 4.1 million alternative accommodation properties (including homes, apartments, and other unique places to stay) and over 500,000 hotels, motels, and resorts. The mix of Booking.com's room nights booked for alternative accommodation properties in the second quarter of 2026 was approximately 37%, in line with the second quarter of 2025”
    Booking Holdings Inc., Form 10-Q for the quarter ended June 30, 2026

    Published 2026-08-04 (filed) · Read 23 September 2026

    Scope: Property count, not unit count (one property can hold several units). FY2025 10-K: ~3.9 million alternative properties at 31 Dec 2025 and ~36% room-night mix in 2025.

  • Company filing

    1.235 bn

    Booking Holdings reserved 1.235 billion room nights in 2025, up 8.0%.

    “(In millions) 2025 2024 Room nights 1,235 1,144 8.0 % [...] Room nights reserved through our services increased year-over-year in 2025, driven primarily by increased travel demand in Europe and Asia.”
    Booking Holdings Inc., Form 10-K for fiscal year 2025

    Published 2026-02-18 (filed) · Read 23 September 2026

    Scope: All accommodation types across Booking Holdings brands (hotels and alternative accommodations).

  • Company filing

    5 m+

    Airbnb has more than 5 million hosts, who have welcomed over 2.5 billion guest arrivals.

    “Airbnb was founded in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown into a global community of over 5 million hosts who have welcomed over 2.5 billion guest arrivals in almost every country and region across the globe.”
    Airbnb, Inc., Form 10-K for fiscal year 2025

    Published 2026-02-12 (filed) · Read 23 September 2026

    Scope: Hosts = users with available listings as of a date; guest arrivals are cumulative since founding. The 10-K no longer states a total active-listings count.

Method

  • Compiled from primary sources only: statistics offices, company filings, the survey owner’s own publication and platform policy pages.
  • Every figure is quoted as the source states it, with the publication date and the date we read it (23 September 2026).
  • Surveys show their sample where the source gives one. Vendor surveys and vendor statements are labelled as such.
  • Proptonomy’s own figures are not mixed in; they are on the research hub with their method.
  • “What this means for operators” is our analysis, not the source’s.

Scope and caveats

  • Eurostat’s platform data is experimental and covers Airbnb, Booking.com and Expedia Group; Norway’s figures come from the same dataset.
  • Some percentages are calculated from Eurostat data cells; the calculation is stated in the source file.
  • Airbnb and Booking Holdings figures are from their own SEC filings.
  • Norway’s adoption of Regulation (EU) 2024/1028 was still under assessment on 23 September 2026.

Cite this report

Please cite the primary source for any single figure (each card’s “Copy” does that), and this report when you use the collection.

APA

Proptonomy Research. (2026). The Nordic and European short-term rental market, 2026. Proptonomy. https://proptonomy.ai/research/nordic-european-market-2026

MLA

Proptonomy Research. “The Nordic and European short-term rental market, 2026.” Proptonomy, 23 September 2026, https://proptonomy.ai/research/nordic-european-market-2026.

Chicago

Proptonomy Research. “The Nordic and European short-term rental market, 2026.” Proptonomy. 23 September 2026. https://proptonomy.ai/research/nordic-european-market-2026.

Sources

  1. Eurostat, Tourism nights booked via platforms hit nearly 1 billion (news article) · 2026-04-01
  2. Eurostat, Tourism nights booked via platforms up 10% in Q1 2026 (news article) · 2026-07-02
  3. Eurostat, Short-stay accommodation offered via online collaborative economy platforms (Statistics Explained, annual data) · 2026-07-02
  4. Eurostat, Short-stay accommodation offered via collaborative economy platforms by months and residence of the guest (dataset tour_ce_omr) · Dataset updated 2026-09-22
  5. Eurostat, Source data for tables and graphs (CETOUR_annual_2026_source_public.xlsx), Table 1 · 2026-07-02
  6. Eurostat, Short-stay accommodation offered via collaborative economy platforms by residence of the guest and cities (dataset tour_ce_oarc) · Dataset updated 2026-09-22
  7. European Parliament and Council of the EU (Official Journal), Regulation (EU) 2024/1028, Article 9(1) and recital (19) · 2024-04-29
  8. Government of Norway (regjeringen.no, EØS-notatbasen), Forordning om innsamling og deling av data knyttet til korttidsutleietjenester (EØS-notat) · EØS-notat dated 2026-04-21 (note created 2024-05-14)
  9. Lovdata (Norwegian statute), Lov om eierseksjoner (eierseksjonsloven) § 24, as amended by lov 10 apr 2019 nr. 13 · In force 2020-01-01
  10. Airbnb, Inc., Form 10-K for fiscal year 2025 · 2026-02-12 (filed)
  11. Airbnb, Inc., Q2 2026 Shareholder Letter · 2026-08-06
  12. Booking Holdings Inc., Form 10-Q for the quarter ended June 30, 2026 · 2026-08-04 (filed)
  13. Booking Holdings Inc., Form 10-K for fiscal year 2025 · 2026-02-18 (filed)

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